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06.02.2012
Boston Consulting Group: The Connected World; The Digital Manifesto; How Companies and Countries Can Win in the Digital Economy
The Internet is driving growth and job creation, generating up to 8 percent of GDP in leading nations. Its center of gravity is shifting from fixed to ubiquitous access, from developed to emerging nations, and from a passive to a participatory medium. To win, companies must strengthen their “digital balance sheets.”
David Dean, Sebastian DiGrande, Dominic Field, Paul Zwillenberg
January 2012