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6. Februar 2012

Boston Consulting Group: The Connected World; The Digital Manifesto; How Companies and Countries Can Win in the Digital Economy

The Internet is driving growth and job creation, generating up to 8 percent of GDP in leading nations. Its center of gravity is shifting from fixed to ubiquitous access, from developed to emerging nations, and from a passive to a participatory medium. To win, companies must strengthen their “digital balance sheets.”


The Connected World: The Digital Manifesto: How Companies and Countries Can Win in the Digital Economy

David Dean, Sebastian DiGrande, Dominic Field, Paul Zwillenberg

January 2012

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